Onwards and Upwards

Advertising!

If you're a regular reader of this blog, then you may be aware that we've been getting our clipboards out and doing a lot of marketing work just recently. We've had team building days, re-familiarising ourselves with our tents; we've had road trips to our main warehouse to re-photo products for our website; we're redesigning things etc. And they've even got me blogging! It's been a busy and fun couple of months, and the end isn't in sight yet.

But what actually attracts you to an ad? Say, for instance, you're looking for a chocolate fountain (blog below, just had to point out). Out of all the products you see, what stands out the most in your eye? What screams to you 'Buy Me!'?

Firstly - and I'm just speculating here - if you're buying online you need to be reassured that you're not going to be ripped off. You need to feel secure. Then, maybe it's all to do with the images provided and the description. Maybe, subconsciously, if you think the layout of the ad looks attractive, it makes the product more appealing. (That's actually what I do with my blog. If I add pretty pictures, it makes the piece look less boring. Whether it actually works though is another thing.) The same could be said with the description.

So what if we go just that one step further and add video clips with our products? (I've mentioned our video work before.) We have a very talented team on board here at the world of Cybercheckout (all hail Kieron), and as we speak, they're working on a couple of videos now. We already have one for our memory foam products, but this is something that still needs working on. Video advertising is all new to us, and every step we take is a learning curve.

This also gives you a chance to learn more about us as people rather than a business, maybe giving you more reassurance of who we are. And it gives you a chance to finally see our Spiritual Guide. Yes, he's the one who provides us with Monster Munch on team building days, and whose memory foam bed I've been on (marketing purposes, purely marketing purposes). At the moment, he is the only one willing enough to stand in front of the camera and jabber on about our products.

And so, what I'm curious about is whether these video clips will make our ad more attractive to your eye. Will they make it scream out to you saying `Buy Me!'? (Not literally, I hope) Or will the mere sight of our `Spiritual Guide` just scare you away?

Please post suggestions to . . . .

Onwards and Upwards, and all that malarkey. . .

D. Ilott

Cybercheckout Ltd